Branding or branding strategy is a brand management activity in an organization or for a person that will increase brand awareness and strengthen the brand position in the customers' minds.
The choice of a "brand" is made to recognize a product, service, person, or organization.
The purpose of branding is to tell the brand story about the organization's products and services.
Branding will manage customer expectations using branding techniques and web branding. One of the most important goals is to differentiate between you and your competitors.
Your brand represents your identity. You decide how others will know and understand you.
Brand components include logo, brand name, website, packaging, sales promotion equipment, etc. The brand communication channel with the customers.