The customer experience comes from the customer's feelings. If the customer feels good during the interaction with you, in general, we can say that you have been able to provide a good customer experience. To provide an enjoyable customer experience, it is necessary to follow the tips in designing the customer journey that you need to know before making a decision :
Customer experience should always be based on the Customer Effort Score (CES), Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Experience Management (CEM) that we can be able to monitor. Using these indicators will help you move step by step to improve the customer experience constantly. You can identify problematic points in customer experience on time and remove obstacles.