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Everything we see and feel when we use the product is called a User Experience (UX). This product can be a website, application, software, game, etc. User experience design is an ongoing process where the designer creates a comfortable, easy-to-use, and enjoyable product.
The components of this process are product definition, research, analysis, design, and validation. You may be wondering why this is a process constantly repetitive?
Because users' interests are constantly changing, these changes are due to advances in technology, the development of gadgets, people's lifestyles, and many other factors. A designer designs the best solutions for users.

For more information on this topic, you can refer to the UX service or ITechNet projects section.